INNOVASIANS - WHO WE ARE
Our Mission
InnovAsians is a textile trading and sourcing company offering retail solutions through innovative and creative products and services. InnovAsians balances the limitless creative ideas with the realities of our Asian manufacturing base and our customer's consumer client base and Lead our Customers to a Sustainable Future
Our Vision
Through the identification of market potential, the sourcing of products that fit those opportunities and the management of the production of textile products that are tailor made to our clients specific needs, InnovAsians strives towards being the leading Sourcing, Consulting and Supply Chain Management liaison in Asia and within 4 years develop our own brand of apparel integrated with total responsible supply chain, that will take the world by storm!
Company Background
InnovAsians is a sourcing and trading company located in Hong Kong with offices in, amongst others, Shenzhen and Shanghai.
InnovAsians’s business is the sourcing and manufacturing of textile products and garments or those of its customers along responsible supply chain parameters, while at the same time creating an awareness of ‘cleaner technologies’, organic chic and eco natural in textile and garment manufacturing.
InnovAsians was founded in 2004 by Lizette Smook.

Lizette's Background
As an authority on sustainable textiles, Lizette Smook is a frequent speaker at major international textile conferences. A published author (The Competitiveness of the China Textile Apparel Manufacturing Industry, 2003), Smook is frequently quoted in regional media for her key insights on the positioning of the Asian textile supply base in the global market.
Lizette studied at Stellenbosch University in South Africa where she completed a Batchelor of Science Degree. In 1991 Lizette obtained her ATI (Associateship to the Textile Institute ) In Manchester UK, and in 2003 Lizette graduated at Henley Management College in Kent in the UK where she completed her general MBA while working for "Next plc" as a Senior Technical Manager in the Hong Kong Operation (Next Sourcing Limited). Over the past 25 years Lizette has worked for and made valuable contributions to Woolworths (South Africa), Nike (Asia Pacific Regional Office in Hong Kong) and Next Sourcing Limited (subsidiary of Next plc in Hong Kong).
Lizette has 25 years experience in Global Retail and Manufacturing. Over the years Lizette has acquired a network of relationships with clients across Asia, which allows Lizette to source exclusive fabrics, garments and textiles that are of the highest quality. Through Added Value Lizette manages a unique company and has managed to obtain a blue chip customer base.
Innovasians Business Focus
Innovasians Ltd focus on 3 sectors
A. Retail sector is key
This secor has product for small and medium retail accross:
a. babywear
b. apparel
c. denim jeans
d. Home textiles
Innovasians source and develop these in:
1. conventional fibre
2. eco and sustainable textile fibres.
Our niche is ECO and we are proud to manufacture ECO textiles in 2 price points. We tailor the textile product to YOUR affordability and CSR requirement. We source and manufacture at affordable conventional price points to ECO LUXURY.
B. Spa and Hospitality Industry
Innovasians Ltd established themselves as a supplier to:
a. Shangri La Group
b. 2 Boutique Hotels in London
c. A 6-Star resort in Malaysia
d. Starwood
e. Six Senses
f. Chiva Som
g. Four Seasons
h. Mandarin Oriental
Innovasians work in close collaboration with a few design agencies to get product in eco to meet the needs of several more hotels and Spas.
The product range include:
1. bamboo door signs to toilet seat and stationary folders
2. bedsheeting, curtains, bed throws
3. laundry baskets and shoe trays in wicker and bamboo
4. amenties in biodegradable containers and even toothbrushes, shoe horns and combs from 100% corn starch
We cover a range of textiles in bamboo, organic cotton and linen, organic fairtrade cotton and recycled PET (waterbottles)
C. Airlines
Innovasians developed a range of eco products for airlines. The products include:
a. amenities in corn starch and 100% biodegradable
b. airline blankets in recycled PET (waterbottles) as well as bamboo
c. ear plugs - 100% biodegradable
D. Shopping Bags
Innovasians develop a range of shopping bags in:
a. sustainable
b. degradable and
c. biodegradable materials
Innovasians have orders for bags from:
a. fairtrade organic cotton
b. organic cotton
c. organic linen
d. PP (polypropylene - conventional non-woven bags)
e. Recycled PET bags - made from plastic bottles
f. 100% biodegradable cornstarch film
We can make these with a hydrophobic finish and we can supply these with OEM design/logo
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